~ THEFACESHOP的品牌故事 ~

马来西亚的THEFACESHOP又迈向另一个里程碑！第30间分店已经于12月12日在新山的KSL City Shopping Centre开张营业。只因您们从不间断的支持，才让这一切逐一实现！

源自于韩国，THEFACESHOP以崇尚美丽自然主义的核心理念开发超过1,000种全天然的护肤品、彩妆、护发、身体护理以及配件。2006年6月，马来西亚的THEFACESHOP在谷中城购物广场正式开张，延续了THEFACESHOP的品牌理念及精神。在这两年间，令人鼓舞的是THEFACESHOP现今在东、西马已拥有20间分店。与此同时，THEFACESHOP将继续探寻更多的发展机会，让更多人体验THEFACESHOP提倡的自然主义精神。

追溯回THEFACESHOP在韩国于2003年的创立历程。有一年，当集团首席执行官Woo-Ho Jung第一次到Gap 和H&M在纽约的专卖店，便对这些品牌优秀的性价比和成功的品牌策略留下了深刻印象。而把这一模式运用于化妆品牌上，生产出不仅能够保证肌肤健康，价格合理有竞争力，同时适合各年龄层和性别的全天然的化妆品牌。当初的梦想加上坚持，酝酿了今日THEFACESHOP的品牌。THEFACESHOP通过减少销售中间商、简化产品包装，为全球的客户提供优质的产品及服务。

近年来，“韩风”势力是不容忽视的。更甚的是，大家都为韩国人的漂亮脸孔、帅气外表、水嫩肌肤、养生之道、大自然之美而倾倒。殊不知，韩国的护肤化妆品亦以其细腻的品质和自然清新的气质闻名于世，并且更贴近亚洲人的皮肤特质。在秉承了韩国品牌高品质特性的同时，THEFACESHOP更以崇尚自然主义的精神作为创立哲学，始终呈现出最佳的天然品质。自从2003年底第一家THEFACESHOP在韩国首尔创立以来，THEFACESHOP的经营理念、卓越的品质和合理的价格便受到了韩国各层次女性的欢迎。与此同时，销售额亦高占韩国50亿美元护肤化妆品市场的7%。

秉持着自然主义“Natural Story” 的口号，THEFACESHOP采用了600多种全天然的材料，如花卉、谷物、水果、矿泉水和天然草药予产品上。其实，这些深藏于大自然的天然元素能给肌肤带来意想不到的效果：比如花卉是一种保持恒久美丽的常用原料，能使肌肤焕然一新；谷物是构成健康肌肤的创新型原料，能保持肌肤健康；纯净的植物性药材可以使肌肤干净清透；来自水果的成分能充分滋养肌肤；采自冰川和深海的矿泉水能洁净和镇静肌肤；而天然草药则能帮助唤醒肌肤、使其永保青春。多年来，从优质原料的选用到萃取提炼，THEFACESHOP一直坚守洁净和健康的原则，然后精心地运用在每一款产品上，为求达至我们的承诺及满足顾客的需求。除此之外，THEFACESHOP亦坚持在产品开发中不采用动物实验，而且均使用可回收的产品设计。

承蒙顾客们的厚爱，THEFACESHOP在2004年被评为 “最佳品牌奖”，又于2005年荣获韩国Prime Minister Award颁发的“最佳零售业奖”以及被《The Economist》评选为2005年上半年“韩国顶级品牌”。同年THEFACESHOP被美国《商业周刊》（《Business Week》） 11月刊评为“7大亚洲最具成长力企业”, 亦是当时唯一一间入选的护肤及化妝品公司。在韩国以销售量计算，THEFACESHOP是规模最大的化妆品公司，也是前100大企业之一。现在，THEFACESHOP的足迹已经遍及17个国家，在韩国共有580间分店、在海外则拥有超过180间分店。

THEFACESHOP的飞速发展，不仅见证了该产品给消费者品质保障的承诺，也见证了THEFACESHOP 公司年轻、稳健、卓越的管理优势，让消费者在美容保养品的选购上有更大的信心、更佳的选择。

密切留意THEFACESHOP丰富多彩的产品选择，因为我们时常都会引进新颖的货品。释放您的购物欲望，一起与我们发掘自然美。亲临任何一间THEFACESHOP获知更多有关护肤品、彩妆、护发、身体护理以及配件的最新资讯。

About THEFACESHOP

Originated from Korea, THEFACESHOP is a leading global retail brand in the upper value segment offering more than 1,000 lavish products ranging from skin care, cosmetic, body care, hair products to accessories.

Our slogan, the "Natural Story", represents over 1,000 high quality products made of 600 natural ingredients such as rice, fruits and various herbs. Throughout the years, THEFACESHOP is putting tireless efforts in offering our customers attractive prices by taking direct charge of the distribution channel, production as well as research and development without losing sight of our commitment to natural story. Embodying the true spirit of naturalism, THEFACESHOP does not allow animal testing on the products and the product containers are recyclable.

With tremendous support by customers, products of THEFACESHOP hit the top sales rank in Korea and in year 2004, it clinched the title of "Best Brand Of The Year". Furthermore, THEFACESHOP achieved the Prime Minister Award in the 10th Korea Distribution Award which was held by the Korea Chamber of Commerce and Industry and Maeil Business Newspaper in 2005. We were also awarded as "Korea Best Hit Brand for the first half of the year 2005" by Seoul Economy Newspaper.

We are passionate about sharing our premium products and spreading the news on the excellence of our products around the world. Currently, THEFACESHOP is available in Japan, China, Taiwan, USA, Canada, Dominican Republic, Australia, Vietnam, Philippines, Brunei, Indonesia, Thailand, Singapore, UAE, Jordan, Mongolia and Malaysia. Overall, we have 580 outlets in Korea and 180 outlets in 17 countries.

In Malaysia, THEFACESHOP opened its first outlet at Mid Valley Megamall in 2006. Currently, we have overall 30 outlets in East and West Malaysia and we are still exploring more possibilities.

For more information, kindly log on to www.thefaceshop.com.

Be enticed by the myriad of products THEFACESHOP has to offer from time to time. Unleash your shopping desire and unveil your natural story with us. Step out and visit any THEFACESHOP outlet today for the latest range of skin care, cosmetic, body care, hair care and many other extensive products.